
Okay, you’re on stage, you’ve just done a great job of walking your audience through your offers, clearly communicating their value and the transformation your clients will experience. You did everything right, including presenting a Today Only bonus that has your audience chomping at the bit to buy from you.
You may or may not realize that what you do next ~ or, rather what you don’t do next ~ could cost you thousands of dollars in sales. Don’t let that happen to you. Follow these deceptively simple secrets and claim the sales you just earned.
3 Simple Secrets for Claiming Your Back-of-the-Room Sales
1. Get to the sales table quickly. I told you they were simple. Yet, how many times have you been waylaid by a few people dying to ask you their questions? You don’t want to be rude, but customers are waiting for you in the back of the room with their credit cards in hand.
The best way to handle that situation is to just get back there quickly: move your body. Don’t let anyone get to you before you’ve left the podium and don’t break your stride until you’ve reached the sales table. When someone tries to stop you, say with a big smile, “Follow me and I’ll answer your questions. I promise!” And then keep going. Repeat what you just said to anyone who tries to stop you. You won’t lose anyone who’s serious about buying from you and you may even gain clients you wouldn’t have had. You’ll be like the pied piper, gathering a line of followers, drumming up even more excitement in your offerings, as you go. Grab their hands, if you must, and bring them along with you!
2. Have extra order forms and pens available at the sales table. Yes, you passed out the forms already, but sometimes people lose theirs or they make notes on them and want to keep them.
The last thing you want is what happened with my husband, Michael, one time. He was at a big training, standing at the sales table, ready to drop about $20,000, and he couldn’t get a form, and then he couldn’t get a pen. That level of frustration and disorganization makes people turn and walk away. And that’s exactly what he did. He decided to go to lunch and THINK ABOUT IT! And, as happens more times than not, he talked himself out of making that significant of an investment. So, make sure you have plenty of extra forms and pens on hand.
3. Send them away with more than a receipt. If you’re selling a big product that you don’t want to lug to the event, or a service that has no package at all, have something that you can give to the client who just spent hundreds or thousands on your package. That can be a nice gift bag that includes their starter CD, a quiz, a Getting Started guide or a signed copy of your book. Make it something that not only acknowledges their purchase, but also gets them energetically invested in your program right away, before any buyer’s remorse can set in.
When it comes to using the Invisible Close to bring prospects to a decision on-the-spot when you speak, remember, the dollars are in the details. Taking care of these simple but powerful details can ensure that you get all of the sales that you so richly deserve.
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